Thai Loe

UX Strategy • Design • Writing | $250M+ Results | PMP • MFA

INVISIBLE DESIGN, VISIBLE RESULTS

I turn complex ideas into intuitive experiences - blending writing, systems thinking, and strategy - to drive adoption, improve usability, and increase profits.

Design & Micro Copy

Visual Design | Story

These graphics are from a series of one-page promos for elevators and table tents.The visual design principles and elements help tell the story in one glance, while maintaining the brand voice.

Hooks | Story | Offer

The ultimate "elevator pitch"Elevator promo fliers that use micro copy to AIDA:
Attention, Interest, Desire, and Action in just one floor ride.

Case Studies

Real results from strategy, UX, data analysis, and systems design.

UX/UI Design & Copywriting

This showcase is an example of a sales funnel created for a start-up - from concept to launch.

This client wanted to build a company in the health and wellness space. I helped her from concept to pre-launch. The project started with ideation, moved to wireframing, and then to development. This case study demonstrates the process from start to launch.

Technical Writing & Instructional Design

Writing Portfolio Samples

There are so many types of content to write. Each has its purpose and method. This section provides a sampling of various documents including User Guides, Dev Docs, Job Aids, and Business Plans.

Data Analysis | Process Improvement

This illustrates how I used data analysis to resolve the $65 million per month revenue loss mystery for a large healthcare company.

The company was losing $65 million every month in unbilled claims, but almost everything they tried to do to fix it worsened the problem.I interviewed staff, analyzed systems, and reviewed processes. Dozens of high-paid consultants missed it, but I found the secret in the outliers.

Systems Design | Executive Dashboard

Tools help analyze complex information, dash boards present it in a summarized form for execs.

At the time, it was on trend to lower high IT costs with offshoring everything.When asked to help, I developed a tool to quickly and thoroughly analyze every project through a consistent, critical lens. This allowed leadership a dashboard view of all the projects so they could make qualified and quantified choices quickly.

Commericals & Trailers

Short messages, big results.

For now, enjoy this short commercial that uses story methods to drive emotional engagement and create interest in this summit.But soon, I'll show you a small collection of commercials of different lengths with a unified brand for this company.

Audio Dramas

TOP 5% Show in SciFi - achieved through organic reach

For now, enjoy this killer trailer that still makes me want to make the TV version of this show so I can watch it.But soon, I'll show you behind the scenes of the systems that created this show and the frameworks we crafted to drive emotional engagement and build raving fans.

Let's Connect!